our mission

We’re a dynamic team of passionate beauty professionals and educators committed to transforming the learning experience in the beauty industry. We know that finding top-notch, high-quality courses can often feel like a daunting task, and we're here to change that narrative.

Our mission is to offer you an education that’s both comprehensive and exhilarating, blending cutting-edge theory with immersive hands-on training.

We don’t just cover the basics—we dive deep into advanced techniques, best business practices, and industry secrets that will set you apart. From innovative tips and tricks to invaluable insights on navigating the beauty world, our courses are designed to empower you and ignite your career with confidence. Join us and experience education that’s as dynamic and driven as you are, setting you up for unparalleled success in the beauty industry!

Logo of Pro Artistry Institute of Beauty on a black background.

Education is Key

We focus on providing a high-quality education that prepares our students for real-world success. Our commitment is to offer a supportive learning environment where you can develop the skills and knowledge needed in the beauty industry. With experienced instructors and practical training, we aim to equip you with the tools necessary to achieve your goals in cosmetology. Your education is our priority, and we're here to help you grow into a confident and capable professional.

Close-up of makeup brushes in jars, black and white photo.
Person applying makeup with a brush to a makeup palette

The Team

  • Val Gerace, Studio Brow

    NYS Licensed Cosmetologist + Educator

    AS Business Management

    Certified Business Coach

    Brow Artist: Lamination, Tint, AIrbrush & Waxing

    Permanent Makeup Artist

    Salon Owner

    Lead Eyebrow Artist & Educator

    Airbrush Educator

  • Isabella Iozzo, The Skin Grotto

    NYS Licensed Esthetician

    BBA Business Management

    Brow Artist: Lamination, Tint, AIrbrush, Waxing & Threading

    Lead Lash Artist & Educator

    AIrbrush Educator

Student Reviews

  • “The instructors were knowledgeable and approachable, and the hands-on training really helped me build my confidence. "

    A.A.

  • "The kit that came with the course is awesome too – it has everything you need and more! ”

    I.D.

  • “I took the eyebrow lamination and tinting course with her and she helped me so much through it all and even after I finished it, continues to help me and support me which I am so grateful."

    A.R.